Cookie Policy

Privacy Policy

QD Commercial Group Privacy Policy

We understand that privacy and the security of your personal information is extremely important. Because of that, this policy sets out what we do with your information and what we do to keep it secure. It also explains where and how we collect your personal information, as well as your rights over any personal information we hold about you.

This policy applies to you if you use our products or services in store, over the phone, online, through our mobile applications or otherwise by using any of our websites or interacting with us on social media (our “Services”). This policy gives effect to our commitment to protect your personal information and has been adopted by all of the companies and businesses in our group (including QD Commercial Group, QD Stores, Cherry Lane, Lathams of Potter Heigham and Thing-me-bobs).

Privacy Policy Sections

  • What sorts of information do we hold
  • How do we use your information
  • Who we might share your information with
  • Keeping you informed about our products and services
  • About the Reward Card scheme
  • Your rights
  • How long do we keep your information for
  • Links to other websites
  • Sharing your thoughts
  • Security
  • Contact us
  • Policy change
  • Who are we

When we say 'we' or 'us' in this policy, we're generally referring to the separate and distinct legal entities that make up the QD Commercial Group (although it does depend on the context). These include:

  • QD Commercial Group Holdings Limited (registered office: Westbridge Lodge, Pendock Lane, Bradmore, Nottingham NG11 6PQ)
  • QD Stores Limited (registered office: Westbridge Lodge, Pendock Lane, Bradmore, Nottingham NG11 6PQ)
  • Cherry Lane (Garden Centres) Limited (registered office: Westbridge Lodge, Pendock Lane, Bradmore, Nottingham NG11 6PQ)
  • Thing-me-bobs (registered office: Westbridge Lodge, Pendock Lane, Bradmore, Nottingham NG11 6PQ)
  • Lathams of Potter Heigham (registered office: Westbridge Lodge, Pendock Lane, Bradmore, Nottingham NG11 6PQ)


It also includes any other businesses we add to this group in the future. If you'd like more information about which QD Commercial Group of Companies you're dealing

What sorts of information do we hold

Information that you provide to us such as your name, address, date of birth, telephone number, email address and payment card details and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media;

Information about the Services that we provide to you (including for example, the things we have provided to you, when and where, what you paid, the way you use our products and Services, and so on);

Your account login details, including your user name and chosen password;

Information about any device you have used to access our Services (such as your device's make and model, browser or IP address) and also how you use our Services. For example, we try to identify which of our websites you use and when and how you use them. 

Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don't open them or don't click on any links in them, we know we need to improve our Services; and information from other sources such as specialist companies that provide customer information from marketing and research companies and social media providers as well as information that is publicly available.

How do we use your information

The information we collect may be used to:

Make available our Services to you;

  • Process your orders;
  • Take payment from you or give you a refund;
  • Personalise your shopping experience, for example by understanding your location or how you use our websites to provide you with personalised offers or shopping ideas;
  • Give you personalised reward card offers if appropriate;
  • Help us ensure that our customers are genuine and to prevent fraud;
  • Conduct market research, either ourselves or with reputable agencies;
  • For statistical analysis;
  • Help us understand more about you as a customer, the products and services you consume, the manner in which you consume them and how you shop across the QD Commercial Group, so we can serve you better;
  • Find ways to improve our Services, stores and websites;
  • Contact you about products and services from us and other companies;
  • Provide you with online advertising;
  • Provide for the safety and security of our colleagues and customers; and help answer your questions and solve any issues you have.
  • Manage your personal account with us.
  • Undertake periodic statistical analysis or testing to ensure the accuracy of existing and future Services, any or all of these processes may be automated.

Undertake statistical analysis and system testing.

Who might we share your information with

The QD Commercial Group

We may share your personal information with other QD Commercial Group of Companies from time to time so we can provide you with a high quality service across our group. That includes sharing information with the companies that operate QD Commercial Group of stores and online shopping.

Our service providers

We work with partners, suppliers, insurers and agencies so they can process your personal information on our behalf, but only where they meet our standards on the processing of data and security! We only share information that allows them to provide their services to us or to facilitate them providing their services to you. For example, some of our service providers place advertising for us online, about our products and services and those of our retail partners, suppliers and third parties. As a result, where you have indicated you are happy to receive marketing from us, you might see online advertising that we have placed on the web sites you visit, or the interactive services you use.

Our retail partners

We might share your personal information with retail partners we do business with. This is so they can give you their services. For example, as part of the Reward Card programme we pass on relevant information to our retail partner (at the moment that's More2 Limited, 2 Valentine Place, London, SE1 8QH) – if we didn't do that we couldn't give our customers personalised offers.

Other organisations and individuals:

We may transfer your personal information to other organisations in certain scenarios. For example:

If we're discussing selling or transferring part or all of a business, we may share information about you to prospective purchasers - but only so they can evaluate that business;

If we are reorganised or sold to another organisation, we may transfer information we hold about you to them so they can continue to provide the Services to you;

If required to by law, under any code of practice by which we are bound or we are asked to do so by a public or regulatory authority such as the Police or the Department for Work and Pensions;

If we need to do so in order to exercise or protect our legal rights, users, systems and Services; or

In response to requests from individuals (or their representatives) seeking to protect their legal rights or the rights of others.

International transfers of your personal information

Keeping you informed about our products and services

We would like to tell you about the great offers, ideas, products and services of the QD Commercial Group from time to time that we think you might be interested in. Where you have consented to us doing so, we may do this through the post, by email, text message, online, using social media, push notifications via apps, or by any other electronic means.

We won't send you marketing messages if you tell us not to but we will still need to send you occasional service-related messages. If you wish to amend your marketing preferences, you can do so either logging into any of your respective QD Commercial Group accounts and following the directions or by calling our Customer Care Team on 0344 770 0580.

About the Reward Card scheme

We operate a Reward Card scheme. That means that if you use our Reward Card when shopping with us you will record your purchase history and services for the things that you buy. That allows us to personalise the offers we send to you and understand a bit more about the kind of shopper you are.

Your rights

Access and correction of your personal information

You have the right to access the personal information that we hold about you in many circumstances. This is sometimes called a 'Subject Access Request'. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge.

Before providing personal information to you or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.

If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.

If you would like to exercise these rights, please contact us as set out below.

Right to stop or limit our processing of your data

You have the right to object to us processing your personal information if we are not entitled to use it any more, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.

If you would like to exercise this right, please contact us as set out below.

How long will we keep your information for?

We will retain a record of your personal information. This is done in order to provide you with a high quality and consistent service across our group. We will always retain your personal information in accordance with law and regulation and never retain your information for longer than is necessary.

Links to other websites

We sometimes provide you with links to other websites, but these websites are not under our control. Therefore we will not be liable to you for any issues arising in connection with their use of your information, the website content or the services offered to you by these websites. We advise you to consult the privacy policy and terms and conditions on each website to see how each supplier may process your information.


Sharing your thoughts

When using one of our websites, you may be able to share information through social networks like Facebook and Twitter. For example when you 'like', 'share' or review our products or services. When doing this your personal information may be visible to the providers of those social networks, their other users and/or QD Commercial Group Companies. Please remember it is your responsibility to set appropriate privacy settings on your social network accounts so you are comfortable with how your information is used and shared on them.


We take security measures to protect your information including:

limiting access to our buildings to those that we believe are entitled to be there (by use of passes, key card access and other related technologies);

implementing access controls to our information technology, such as firewalls, ID verification and logical segmentation and/ or physical separation of our systems and information;

never asking you for your passwords; 

advising you never to enter your account number or password into an email or after following a link from an email.


How this website uses Cookies

On 26th May 2012, an EU directive was imposed by the UK's Information Commissioner's Office (ICO), with a view to protecting the privacy of internet users. This law states that websites need to provide a clear and comprehensive guide to the use of Cookies. Cookies are small text files placed on your computer, in this case by this website, that help organise and store browsing information. This website uses nine Cookies which are detailed below:-




session-id QD Commercial Group Stores the id of the current users session.
user-number QD Commercial Group Stores the users id when the 'Stay logged in' option is ticked during logon.
username QD Commercial Group Store the users email address when the 'Remember username' option is ticked during login.
ipos-recent QD Commercial Group Stores a list of recently viewed products/categories.
product-view QD Commercial Group Stores whether the user has selected the 'Grid' or 'List' view option on product pages.
results-per-page QD Commercial Group Stores how many results per page to display on product pages.
sorting QD Commercial Group Stores the chosen sorting order on product pages.
post-code QD Commercial Group Stores the entered Post Code when checking Click and Collect stock availability.
max-miles QD Commercial Group Stores the select 'Maximum Miles' option when checking Click and Collect stock availability.
customer-activity QD Commercial Group Stores interest and basket activity when a customer logs into their account, signs up for newsletters or opt in to emails during the checkout out process.
__utma Google Analytics Used to distinguish users and sessions.
__utmb Google Analytics Used to determine new sessions/visits.
__utmz Google Analytics Stores the traffic source or campaign that explains how a user reaches our site.
__utmv Google Analytics Used to store visitor-level custom variable data.


We have implemented Google Analytics Demographics and Interest Reporting. You can opt-out of this tracking using Ads Settings. Additionally, The Google Analytics Opt-out Browser Add-on provides website visitors with the ability to prevent their data from being used by Google Analytics. We assume that by accessing this website, you accept the way that we use cookies.  However, if you have any reason for concern, you can contact us here. 

Remarketing Policy

This website uses a remarketing cookie on our website – this allows us to collate lists of visitors who have visited our website, and show tailored, targeted adverts to them at a later date.

Our remarketing activities are limited to the Google Display Network – a network of websites and blogs throughout the Internet. QD Commercial Group may show adverts about our products to you if you have previously visited our website and are viewing a website that is part of the Google Display network.

Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Cherry Lane Garden Centres website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You may opt out of the remarketing cookie by visiting your Google’s Ad Settings, usually reachable through the following link:

Contact us

If you would like to exercise one of your rights as set out above, or you have a question or a complaint about this policy, the way your personal information is processed, please contact us by one of the following means:

By email: By post: Data Protection Officer, QD Commercial Group, Cherry Lane House, 112 Barrack Street, Norwich, Norfolk, NR3 1TX

You also have the right to lodge a complaint with the UK regulator, the Information Commissioner. Go to to find out more.


Policy change - This privacy policy was most recently updated in April 2018.

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