Cherry Lane uses the information supplied by you through the ordering/registration page to process and fulfill your order. We may also use it to tell you about changes to our services, inform you of special offers and new product offerings that we think may be of interest to you. If you do not wish to receive this information from us in the future please uncheck the box on the order form. If you purchase an extended warranty, your details will be passed to Cherry Lane, for the purpose of administering the warranty. Unless the law requires it this information will not be supplied to any other third party. Should you have any questions you wish to ask concerning your privacy please contact us.
Our policy is to respect the privacy of our customers at all times. We are registered under the UK Data Protection Act and comply with the terms. Information is collected lawfully and in accordance with the Data Protection Act 1998. We store name, address and credit card details. We do not store the three digit security card from the rear of the card. The credit card details are stored electronically in a secure environment.
Data about your activity while visiting our website is automatically provided to Cherry Lane when you enter the site. It is used by us, in non-personally-identifiable form for internal purposes such as analyzing how our customers shop and what types of merchandise they find most interesting. E-mail addresses and other personally identifying data is known only when voluntarily submitted or posted to us. Cherry Lane uses personally identifying data, which you provide to us, to tell you about carefully screened products we feel may be of interest to you. If, at any point, you no longer wish to receive communications from Cherry Lane please forward such request to us at firstname.lastname@example.org
In addition, we will use your e-mail address and other personally identifying information to respond to you when you make contact with Cherry Lane. We respond to e-mail from visitors who have contacted us for specific purposes such as making a product inquiry. We may also use the shipping and payment addresses of our customers to send them communications from other Cherry Lane Group Trading companies or similar direct mailings. If you have any questions regarding our privacy and security policy, please contact us by e-mail at email@example.com.